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Color Printing Defined
By Kaye Marks
A writer...an observer...continuously fascinated with the developments
in printing technologies which greatly help the advertising and
marketing of small to medium businesses. ...
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When you need a commercial printer for your marketing collateral, it
is but natural that your printing house would ask you a lot of
questions about your requirements. Moreover, sometimes it can be
difficult to answer most of them questions if you are not familiar with
the words. In addition, most of the time, the terms can be a bit
confusing for a nonprofessional like yourself.
One of the most common questions is whether to use color printing
for your job. Your printing firm would definitely be asking you if they
are going to use color for your print job. This is because if color is
one of your requirements, then there is a whole busload of details
that they would need from you.
So let us first define what color printing means
Obviously, when you say color printing there is definitely the
application of color in your print job. According to Wikipedia.org, it is
the method of reproducing your image or text in color. It is not
application of black and white or even monochromatic scheme but an
infusion of most of the colors you see in the spectrum.
When you use a full range of colors to reproduce a color image or
picture, then what you have is a four-color process printing. It usually
applies the CMYK as its primary ink colors. CMYK stands for cyan,
magenta, yellow, and black. Then there is the six-color process
printing that applies a system that adds the colors orange and green
to the CMYK for a wider range of shade.
You also have the 'spot color' inks, which you can use either alone or
in combination with the four-color printing process. Spot color is so
termed because you do not have to mix different shades and hues to
create a particular color. The spot color inks can be printed on their
own. Printers frequently use spot color compared to the four-process
printing because of its unlimited and varied color inks that are
available.
Therefore, the next question from your commercial printer would be
whether to use spot color or the process colors, or even a
combination of the two. As color is one of the essential elements to be
considered in the reproduction of your marketing collateral, you need
to decide which among the three would be appropriate for your
needs, and more importantly, to your budget.
Do you need process colors? Alternatively, spot color would be
suitable to bring out the brilliant shade of your images. On the other
hand, would you prefer to use both?
Knowing the answers to the above questions would definitely save
you money and time for your next marketing collateral.
For more information about color printing and its definition, contact
color printing experts.
Article Source
By Kaye Marks
A writer...an observer...continuously fascinated with the developments
in printing technologies which greatly help the advertising and
marketing of small to medium businesses. ...
----------------------------------------------------------------------------------------
-----------
When you need a commercial printer for your marketing collateral, it
is but natural that your printing house would ask you a lot of
questions about your requirements. Moreover, sometimes it can be
difficult to answer most of them questions if you are not familiar with
the words. In addition, most of the time, the terms can be a bit
confusing for a nonprofessional like yourself.
One of the most common questions is whether to use color printing
for your job. Your printing firm would definitely be asking you if they
are going to use color for your print job. This is because if color is
one of your requirements, then there is a whole busload of details
that they would need from you.
So let us first define what color printing means
Obviously, when you say color printing there is definitely the
application of color in your print job. According to Wikipedia.org, it is
the method of reproducing your image or text in color. It is not
application of black and white or even monochromatic scheme but an
infusion of most of the colors you see in the spectrum.
When you use a full range of colors to reproduce a color image or
picture, then what you have is a four-color process printing. It usually
applies the CMYK as its primary ink colors. CMYK stands for cyan,
magenta, yellow, and black. Then there is the six-color process
printing that applies a system that adds the colors orange and green
to the CMYK for a wider range of shade.
You also have the 'spot color' inks, which you can use either alone or
in combination with the four-color printing process. Spot color is so
termed because you do not have to mix different shades and hues to
create a particular color. The spot color inks can be printed on their
own. Printers frequently use spot color compared to the four-process
printing because of its unlimited and varied color inks that are
available.
Therefore, the next question from your commercial printer would be
whether to use spot color or the process colors, or even a
combination of the two. As color is one of the essential elements to be
considered in the reproduction of your marketing collateral, you need
to decide which among the three would be appropriate for your
needs, and more importantly, to your budget.
Do you need process colors? Alternatively, spot color would be
suitable to bring out the brilliant shade of your images. On the other
hand, would you prefer to use both?
Knowing the answers to the above questions would definitely save
you money and time for your next marketing collateral.
For more information about color printing and its definition, contact
color printing experts.
Article Source
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